QR Code Marketing Strategies That Actually Work

QR codes have evolved from a novelty to a genuine marketing tool. The key to success is using them strategically, not just because you can, but because they add genuine value for your audience.

Effective Use Cases

Print to Digital Bridge

QR codes excel at connecting physical materials to digital experiences. Use them on product packaging to link to usage videos, on print ads to connect to landing pages, on posters to link to event registration, and on receipts to connect to feedback forms.

Exclusive Content

Create QR codes that unlock exclusive content, discounts, or experiences. This gives people a reason to scan and creates a measurable connection between offline and online engagement.

Contactless Menus and Catalogs

Restaurants, retailers, and service providers use QR codes to provide up-to-date menus and catalogs without printing costs. Changes can be made instantly by updating the linked content.

Measuring Success

Use URL shorteners with analytics or UTM parameters to track QR code scans. This tells you how many people scanned, when they scanned, and what device they used. Without tracking, you cannot measure the effectiveness of your QR code campaigns.

Common Mistakes

Do not use QR codes that link to non-mobile-friendly pages. Do not place QR codes where they cannot be scanned (billboards on highways, tiny print). Do not forget to include a call-to-action explaining what the QR code does. Do not use QR codes when a simple URL would work better.

Design Integration

QR codes do not have to be black and white squares. Custom colors that match your brand make QR codes more visually appealing. Our Custom QR Style tool lets you create branded QR codes with your colors.